About

Kardia Medical Inc. was founded in 2014 on the principal of having well trained local representation for cardiovascular medical sales in Central Canada and some international coverage as well.  

Kardia Medical Inc. is based in Winnipeg and provides coverage from Alberta to NW Ontario.  

Services are provided in English, French, and Spanish.

Kardia Medical has now entered an agreement with RSK Medical Inc.ATES Group Inc., and Byron Medical in order to carry a wide range of cardiovascular related products.

People

Edward Hoffenberg is the president of Kardia Medical.  He brings over 25 years of cardiac science research, sales, and support to the company.  He has been a territory manager and clinical specialist for large medical device global corporations for over 15 years, has an honours in cardiac physiology from McGill university, a Master's in cardiac physiology from the university of Manitoba, and has numerous first authorships for his cardiac research.

Mr. Hoffenberg established Kardia Medical when it became clear there was a need for local representation for numerous medical device companies without the means to have the infastructure to cover such a wide geography.

“Central Canada is particularly challenging because of the relatively small accounts and large geography.  There are numerous companies who struggle to provide the support required in cardiovascular device sales across Canada, but lack the ability or willingness to invest in the sparser Central regions.  This is a niche that Kardia Medical is particularly well set up to fill.  We have the contacts and expertise to provide a very high degree of sales and support for a wide variety of cardiovascular products." - Edward Hoffenberg

Logo


Kardia (καρδία in Greek) meaning "the effective center of our being."  That organ in the animal body which is the center of the circulation of the blood, and hence, was regarded as the seat of physical life.

In the fourth century B. C. E., the Greek philosopher Aristotle identified the heart as the most important organ of the body.  It was thought to be the seat of intelligence, motion, and sensation; a hot, dry organ.  Aristotle described it as a three-chambered organ that was the center of vitality in the body.  Other organs surrounding it (e.g. brain and lungs) simply existed to cool the heart.

The 11th century Persian philosopher, Avicenna, combined Aristotle's and Galen's philosophies about the role of the human heart and suggested looking at it with more importance and the role it played in the human body.  He drew some diagrams of the chambers of the heart to include in his 1025 ACE publication of the Canon of Medicine.  This text was used well into the 17th century.